Red Bull Indoor Skydiving
Following its tradition of sponsorship of best athletes and adventures around the world Red Bull has now embraced the Indoor Skydiving World Community. Red Bull is not only a sponsor of sports, it is its vehicle. It is a sports innovator, creator, organizer and producer. It leads with this philosophy and reaps the marketing benefits because of the ownership position it has created for itself. Look at it this way, it is sports’ philanthropist.
The Announcement of the First Indoor Skydiving Official Athlete
The news was in the air for a long time, but now it is official: Maja Kuczynska was selected as the first officially sponsored athlete belonging to the world of indoor Skydiving. The global giant of energy drinks, has focused on one of the greatest flying talents that are put on display in recent years: Maja Kuczynska, 16, is World Junior Champion in Freestyle discipline and protagonist of one of the most viewed video of Flight Indoor ever. Maja, formerly known face of the Samsung campaign will participate in the Open Freestyle to the next FAI Indoor Skydiving World Cup to be held at the Wind Tunnel Flyspot Warsaw from 11 to 16 October 2016.
How it all began.
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded the company in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 169 countries and around 60 billion cans have been consumed so far.